This clue appeared in the NYT Crossword on Wednesday, March 18, 2026 (52 Down). The answer is hidden below until you want it. Wednesday sits mid-week in difficulty, with more wordplay than Monday or Tuesday.
Answer length: 4 squares
First letter
H _ _ _
First and last letters
H _ _ E
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About the answer
HYPE as a word: (marketing) Promotion or propaganda, especially exaggerated claims; (transitive) To promote heavily; to advertise or build up.
HYPE has been an answer 4 times in the NYT Crossword and Mini since March 18, 2026.
Other clues with the same answer
More clues from this puzzle
- Lavishly entertain (46 Down)
- "Sure thing!" (47 Down)
- Modern ending with You (49 Down)
- In favor of (50 Down)
- Three or four, say (53 Down)
- "___ voyage!" (56 Down)
- Month after avril (57 Down)
- Item in a museum of antiquities (58 Down)
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