This clue appeared in the NYT Crossword on Wednesday, July 8, 2026 (22 Across). The answer is hidden below until you want it. Wednesday sits mid-week in difficulty, with more wordplay than Monday or Tuesday.
Answer length: 4 squares
First letter
H _ _ _
First and last letters
H _ _ E
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About the answer
HYPE as a word: (marketing) Promotion or propaganda, especially exaggerated claims; (transitive) To promote heavily; to advertise or build up.
HYPE has been an answer 4 times in the NYT Crossword and Mini since March 18, 2026.
Other clues with the same answer
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