This clue appeared in the NYT Crossword on Friday, November 6, 2026 (4 Down). The answer is hidden below until you want it. Friday puzzles are themeless and hard, with clues that are vague on purpose.
How to read this clue
"Abbr." or "for short" means the answer is itself an abbreviation or a shortened form.
Answer length: 3 squares
First letter
C _ _
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About the answer
CTR as a word: (advertising) Initialism of click-through rate. [(Internet, advertising) A ratio of the number of clicks on a unit of online advertising to the number of tim...; (finance) Initialism of cash transaction report.
CTR has been an answer 5 times in the NYT Crossword and Mini since February 22, 2026.
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