This clue appeared in the NYT Crossword on Sunday, March 1, 2026 (126 Across). The answer is hidden below until you want it. Sunday puzzles are large (21 by 21) and themed, about as hard as a Wednesday or Thursday.
Answer length: 5 squares
First letter
H _ _ _ _
First and last letters
H _ _ _ S
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About the answer
HYPES as a word: (marketing) Promotion or propaganda, especially exaggerated claims; (transitive) To promote heavily; to advertise or build up.
HYPES has been an answer 2 times in the NYT Crossword and Mini since March 1, 2026.
Other clues with the same answer
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