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Business that's picking up? (crossword clue)

4 squares · NYT Crossword · November 19, 2025 · The answer stays hidden until you tap it

This clue appeared in the NYT Crossword on Wednesday, November 19, 2025 (39 Down). The answer is hidden below until you want it. Wednesday sits mid-week in difficulty, with more wordplay than Monday or Tuesday.

How to read this clue

The question mark warns of wordplay. Expect a pun or a second meaning rather than a straight definition.

Answer length: 4 squares

First letter

U _ _ _

First and last letters

U _ _ R

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About the answer

UBER as a word: Very; super; Super; high-level; high-ranking.

UBER has been an answer 8 times in the NYT Crossword and Mini since November 19, 2025.

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